On 13^th July at the Drums London office I joined a bacon fuel breakfast seminar on the future of marketing technology. Hosted by The Drum MD, Andy Oakes, the focus was the changing landscape of the MarTech sector.

Read More

Posted by Giles Shorthouse - July 19th, 2016

Customers are invaluable to a business. But that doesn’t mean you can’t assign them a value. Read More

Posted by Octopus Group - July 15th, 2016

On 4th July, Independence Day to those in USA, I went to an event called “American Hustle: How US Markets View UK Companies” – here are some bite-size key learnings about how our friends across the pond view British businesses. The event was hosted by global law firm Squire Patton Boggs and took place atRead More

Posted by Giles Shorthouse - July 13th, 2016

Buying cycles in B2B can complex. Sophisticated technologies need to be explained, multiple stakeholders need to be won over and differentiation from your competitors needs to be achieved. So getting the inside track on what your buyers want and how they behave is gold in B2B.
Read More

Posted by Octopus Group - July 8th, 2016

Last Tuesday our Client Strategy Director, Billy Hamilton-Stent, spoke at a PRmoment event about how businesses can turn their staff into a communication asset – check out his deck from the event. Read More

Posted by Octopus Group - July 4th, 2016