Last week, I attended one of the biggest events in the marketing calendar; the Festival of Marketing down at Tobacco Dock in East London. Day Two of the festival promised an array of presentations from some of the biggest brands across multiple marketing disciplines, plus a controversial headline appearance by the “original influencer” herself (or so she was billed as), Katie Price.

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Posted by Catriona Macleod - October 12th, 2016

A recent study we conducted in conjunction with our research unit, Loudhouse, revealed that changes in the competitive B2B landscape were causing UK marketing directors to lose sleep, with over 50% stating that differentiation was a major challenge.
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Posted by Catriona Macleod - October 5th, 2016