Twitter’s 140-character limit not only encourages users to tweet succinctly, but also gives it a witty ‘breaking news’ feel. And that fast pace can be powerful for B2B marketers who are looking to add some social buzz to their PPC campaigns with the Twitter’s Ads model. Read More

Posted by Mark Debenham - January 8th, 2016

Recently, my fellow Octopede Meg French and I joined the board of the London chapter of Girls in Tech. A global non-profit, the organisation exists to support and raise the visibility of women in technology. Read More

Posted by Ella Roche - May 27th, 2015

Twitter announced this month that it was changing its ‘Direct Message’ policy to allow anyone to privately message any other user on the platform. Traditionally, users could only contact other users through Direct Message if both were mutually following each other. Read More

Posted by Phoebe Scott - May 13th, 2015