As one of the new starters at Octopus Group, I was very intrigued to experience the renowned Roctostock I’d heard so many stories about, a day so famous that even platinum-selling singer Darius Campbell tweets about. Read More

Posted by Octopus Group - July 26th, 2016

On 13^th July at the Drums London office I joined a bacon fuel breakfast seminar on the future of marketing technology. Hosted by The Drum MD, Andy Oakes, the focus was the changing landscape of the MarTech sector.

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Posted by Giles Shorthouse - July 19th, 2016

Customers are invaluable to a business. But that doesn’t mean you can’t assign them a value. Read More

Posted by Octopus Group - July 15th, 2016

On 4th July, Independence Day to those in USA, I went to an event called “American Hustle: How US Markets View UK Companies” – here are some bite-size key learnings about how our friends across the pond view British businesses. The event was hosted by global law firm Squire Patton Boggs and took place atRead More

Posted by Giles Shorthouse - July 13th, 2016

Buying cycles in B2B can complex. Sophisticated technologies need to be explained, multiple stakeholders need to be won over and differentiation from your competitors needs to be achieved. So getting the inside track on what your buyers want and how they behave is gold in B2B.
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Posted by Octopus Group - July 8th, 2016