A great big congratulations to the Visa Europe Collab team, The 10 Group and Henry Holland’s House of Holland, for winning the FinTech Marketing Campaign of the Year at the 2016 FinTech Innovation Awards. Read More

Posted by Octopus Group - April 27th, 2016

If you’re a marketer and work in B2B, you’re probably well-acquainted with the marketing funnel. Read More

Posted by Octopus Group - April 22nd, 2016

How can the sleepless CMO keep their buyers awake? Read More

Posted by Octopus Group - April 18th, 2016

Security has never been more front-of-mind for businesses and consumers alike. Everyday we’re faced with breaking news that data has been leaked leaving companies, and most recently the Prime Minister, a little red faced.

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Posted by Phoebe Scott - April 8th, 2016

In the next 12 months, 51% of B2B marketers will spend more on content marketing, with many calling out ‘understanding what content drives results’ and ‘creating engaging content’ as their biggest challenges.

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Posted by Rebecca Landon - April 5th, 2016