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When the PR progressives inherit the earth

I’m just back from attending a great PR Moment event this morning, discussing PR as a lead generation tool. Lots of great speakers, lots of great case studies, lots of nodding heads from the room of PR practitioners. Loud applause from everyone, including me. Read More

Posted by Jon Lonsdale - October 27th, 2015

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How to empower the writer in your inbound marketing team

“I’m a writer”…if I ask somebody what their job is and they give me that answer, then I’ll usually ask them what they write about and who they do it for. As I listen to their responses, I also automatically pigeonhole them as being a “creative”, and if I’ve read anything they’ve written, then I usually keep quiet.
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Posted by Octopus Group - October 25th, 2015

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