Last week, I attended one of the biggest events in the marketing calendar; the Festival of Marketing down at Tobacco Dock in East London. Day Two of the festival promised an array of presentations from some of the biggest brands across multiple marketing disciplines, plus a controversial headline appearance by the “original influencer” herself (or so she was billed as), Katie Price.

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Posted by Catriona Macleod - October 12th, 2016

As one of the new starters at Octopus Group, I was very intrigued to experience the renowned Roctostock I’d heard so many stories about, a day so famous that even platinum-selling singer Darius Campbell tweets about. Read More

Posted by Octopus Group - July 26th, 2016

International Women’s Day – 5 technologies invented or innovated by women

I know I’m biased when I say women are amazing, but we only get one day a year dedicated to celebrating how truly amazing we are, so I am going to take this opportunity and run with it. Read More

Posted by Phoebe Scott - March 7th, 2016

Did you know 63% of UK boardrooms rely more on content to help inform purchase decisions than they did a year ago?

The Top of the B2B funnel sets the context for the entire buyer’s journey. It’s the most important territory in content marketing. Here are five reasons why it demands more attention! Read More

Posted by Billy Hamilton-Stent - September 25th, 2015

A lot of time, effort and creative thinking goes into preparing for an event – you want your stand to…well, stand out from all the others.

Here at Octopus Group HQ, we’re busy preparing for Cloud World Forum 2015 and speaking to exhibitors. In this blog post I’m going to share my tips on how exhibitors can stand out before, during and after the event. Read More

Posted by Octopus Group - June 5th, 2015