I love it when I find a great ad. Digital, print, TV, it doesn’t matter. There’s something strangely satisfying about them. In fact, I enjoy it so much that I always get the urge to describe my favourite ones to others. Read More
Read more“I’m a writer”…if I ask somebody what their job is and they give me that answer, then I’ll usually ask them what they write about and who they do it for. As I listen to their responses, I also automatically pigeonhole them as being a “creative”, and if I’ve read anything they’ve written, then I usually keep quiet.
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“Don’t tell me the moon is shining; show me the glint of light on broken glass.”
It’s an Anton Chekhov quote that captures the ‘show, don’t tell’ advice of writing in a best practice kind of way – I heard it years ago and it’s stayed with me all this time. Chekhov practised what he preached with those words. I think the best kind of writing makes you feel something – it’s not enough to make it easy for the reader to understand what you’ve written, it has to stick in their memory too. Read More
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You can make inbound marketing your best or worst strategy. Read More
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