This is our Welcome to the World section, profiling new recruits to Octopus Group. This week, we welcome Kim Bansi. Read More

Posted by Kim Bansi - October 30th, 2015

It’s been suggested that present-day PR students should no longer be required to take advanced writing classes. For the proponent of this view, the changing landscape of PR demands better strategists over better wordsmiths. Read More

Posted by Natalie King - May 6th, 2015

75% of chief information officers value vendors who publish their own content over those who don’t, according to Tech Heads. The argument to invest in content creation is clear, but what style should it be in? What will give you the most bang for your buck? Read More

Posted by Octopus Group - April 21st, 2015

B2B marketers look away now please. 41% of CIOs listed ‘generic content’ as their number one frustration with vendor content, according to Tech Heads. Read More

Posted by Pete Hendrick - April 14th, 2015