Marketing Week has been taking an in-depth look at the impact of short-termism on brand building. Read More

Posted by Giles Shorthouse - September 19th, 2016

As a modern marketer, keeping your core marketing activities ticking along is hard work. With so many bosses to answer to, campaigns to execute and channels to maintain a presence on, it’s tough to just keep your head above the water. Read More

Posted by Octopus Group - September 2nd, 2016

An increase in brand exposure? Reaching and engaging key decision-makers? The number of new opportunities generated?

There are many ways to define what makes a successful lead generation campaign, but it essentially comes down to three simple words: Return. On. Investment. If you can’t track your activity from end-to-end, or post to sale, you’re missing a step. Read More

Posted by Tom Jinks - August 25th, 2016

“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

Jonah Berger, Contagious

Every day we are confronted with thousands of pieces of information. The news, social media, written, video and pictorial content – all of it is trying to tell us something. And the competition to cut through is increasingly fierce. Read More

Posted by Octopus Group - August 9th, 2016

Why are businesses taking longer to make purchasing decisions? Sign up to our webinar to find out what marketers can do to resolve this trend. Read More

Posted by Octopus Group - June 9th, 2016