An increase in brand exposure? Reaching and engaging key decision-makers? The number of new opportunities generated?

There are many ways to define what makes a successful lead generation campaign, but it essentially comes down to three simple words: Return. On. Investment. If you can’t track your activity from end-to-end, or post to sale, you’re missing a step. Read More

Posted by Tom Jinks - August 25th, 2016

I recently saw some interesting research from Demandbase stating that Sales didn’t follow up on 25% of the leads that Marketing passes them. Read More

Posted by Pete Hendrick - March 9th, 2016

This category of software tools is commonly known as ‘sales enablement’ and there is a bewilderment of options in this category as demonstrated by Scott Brinker in this part of his super graphic. Read More

Posted by Octopus Group - February 1st, 2016

LinkedIn groups are a great way to meet new contacts and potential leads, and posting questions on a subject in a relevant LinkedIn group is a great way to engage with other group members. Read More

Posted by Octopus Group - November 20th, 2015

One of the most important things your sales people can do is to focus on their high value deals. Read More

Posted by Octopus Group - November 19th, 2015