How will B2B marketers deliver content in a wearable tech world?
B2B marketers are stuck between a rock and a hard place.
Marketers need time to nurture stakeholder relationships and explain new technology, but audiences won’t give it to them. Buyers have so much information available to them and have to be discerning with what they choose to read. Marketers have had to get into the habit of saying what they need to say quickly, and do so in a crowded space.
And that space is about to get smaller (at least, physically). Read More
Read more
