You know those connection updates in LinkedIn’s news feed – “Congratulate whatshisface on the new job” – my soft cuddly centre secretly likes them because they bring a welcome touch of personalisation and sentiment to our occasionally harsh B2B universe. Read More

Posted by Pete Hendrick - March 17th, 2016

You’ll never get a second chance to make a first impression.

People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More

Posted by Mark Debenham - October 1st, 2015

There’s a feeling of doubt many marketers get at some point. You’ve just finished planning a campaign from start to finish and are about to go live, when you wonder: Is this going to work? Will this encourage the buyers to actually buy or have I missed something? Read More

Posted by Octopus Group - May 29th, 2015

Four and a half hours is how long the average IT buyer spends researching new tech products and services. Where do they do it though? Read More

Posted by Octopus Group - May 15th, 2015

Setting yourself up for a fall is so easy in content marketing. Thought leadership, tips, product benefits, advice and industry opinions are some of the ways tech marketers try to add value and help their audiences – though unfortunately this expert advice can sometimes be construed as arrogance. Read More

Posted by Steve Douthwaite - May 6th, 2015