The Octopus Doesn’t Wear Prada: Story of an Octo-Intern
We’ve all seen those movies and heard the tales about internships – being invisible, doing pointless work, making tea all day and “paying your dues”.
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Octopus Group wins Blue Jeans
Blue Jeans Network, the global leader in interoperable video collaboration services, has appointed Octopus Group as its UK communications agency in UK and Europe to drive brand awareness and fuel the sales pipeline. The programme will expand Blue Jeans’ presence further in the UK and increase awareness of its next-generation video collaboration service.
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Five ways to get the most out of your content marketing agency
If you’re thinking about kicking off a new content marketing campaign and hiring an agency to work with, then soon enough you’ll be preparing a brief for the first campaign. But before you do, remember that it’s important to think about why you’re engaging an agency, and how what they will deliver for you will complement and enhance your existing campaigns and investment. Here’s a quick list of our recommendations for preparing and delivering the best kind of brief, and some tips on what to expect from – and ask of - your agency over the coming weeks.
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Don’t burst our bauble
Now don’t get me wrong- I am a true supporter of the notion that the real message of Christmas is being lost in a sea of commercial greed, competitive present buying and people who don’t even know what ‘Christ’s Mass’ is. However, in today’s world, we of all people should know, that there is no way of saving an internationally popular event such as Christmas from being commercialised. Read More
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Why PR needs to be less linear
Yesterday’s piece in The Times about RBS looking to recruit a new generation of arts graduates to prevent further ‘linear thinking’ of the mathematicians and economists that are historically associated with its industry, really caught my attention. Read More
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