A few years back it wasn’t really the done thing to openly state you thought Cloud was a good thing and that it had a future. Read More

Posted by Giles Shorthouse - March 31st, 2016

You know those connection updates in LinkedIn’s news feed – “Congratulate whatshisface on the new job” – my soft cuddly centre secretly likes them because they bring a welcome touch of personalisation and sentiment to our occasionally harsh B2B universe. Read More

Posted by Pete Hendrick - March 17th, 2016

Your shiny new site is live, your user journeys are all planned, and you’ve dotted all the lower case Js in your page meta descriptions, yet it still seems everyone’s taken one look at your site and thought “Nah, not for me thanks”. Read More

Posted by Octopus Group - March 15th, 2016

Once upon a time, there was a time-honoured sales code. Read More

Posted by Octopus Group - March 14th, 2016

I recently saw some interesting research from Demandbase stating that Sales didn’t follow up on 25% of the leads that Marketing passes them. Read More

Posted by Pete Hendrick - March 9th, 2016