I’m passionate about lots of things – two of these being football and content marketing. So as I watched England crash out of the World Cup, it struck me that there are some similarities between being a great football manager and running an inspiring content marketing campaign.
If any readers out there know Roy, please pass this on to him… Read More
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As someone who’s worked in the tech sector for a long time, I have to admit that I have only JUST read Steve Jobs’ Biography. I am no Apple groupie per se - I got sent one by our friends at Apollo Research (thanks again guys!) for a Christmas pressie, it propped up my monitor for a few months and I’ve only just got to reading it. Read More
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We recently partnered with HubSpot to conduct research to understand the human side of CIOs and what influences their purchasing habits. In this guest blog post, Lisa Toner, an inbound marketing content creator in HubSpot’s Dublin office, shares her thoughts on how the effective use of content can turn skeptics into believers. You can view the original post here.
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We recently organised a marketing panel unveiling the latest findings from this year’s Tech Heads 2014 project, a yearly investigation into CIO purchasing patterns and preferences. Held in London to coincide with 2014 Inbound Marketing Week, the event uncovered a number of interesting developments. Ambient content marketing may be most effective to generating technology leads
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Building a cult following was once the preserve of rock stars, leaders of morally questionable religious groups or producers of particularly gory horror films.
But finding a loyal and dedicated audience can be within the grasp of anyone and any business. Read More
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