It’s easy to fall into the trap of thinking Facebook’s pay-per-click ad model isn’t suitable for B2B audiences – Facebook has a B2C feel to it, while LinkedIn feels much more like home for the B2B crowd. Read More
Read more“If you build it, they will come.”
That quote is, in fact, a famous misquote from the film Field of Dreams – it’s actually: “If you build it, he will come.”
Regardless of the pedantry, it’s a nice, optimistic strategy. Unfortunately it’s a million miles from the realities of business though. Read More
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