Research is a great way for B2B companies to gain an understanding of the challenges their target market face and adds credibility to their own claims. The difficulty businesses face is getting their audience to discuss the results. Read More

Posted by Octopus Group - April 30th, 2015

It looks like a lead, talks like one, walks like one…but, somehow, it never really was a lead. Read More

Posted by Billy Hamilton-Stent - April 28th, 2015

22% of PR professionals see the ‘changing social and digital landscape’ as the biggest challenge ahead – that’s according to the CIPR’s 2015 State Of The Profession survey. Read More

Posted by Pete Hendrick - April 24th, 2015

With the launch of the new Microsoft Band and Apple Watch, along with Android Wear adding more features, the wearables market has really started to hot up.

The massive investment tech giants are making in these devices means they’ll be an almost definite success with consumers, but could they also have a business use? Read More

Posted by Roberta Main-Millar - April 23rd, 2015

75% of chief information officers value vendors who publish their own content over those who don’t, according to Tech Heads. The argument to invest in content creation is clear, but what style should it be in? What will give you the most bang for your buck? Read More

Posted by Octopus Group - April 21st, 2015