What do longer B2B buying cycles mean for marketers?
54% of B2B buyers state that they take longer to make decisions about buying products and services than they did 12 months ago. Read More
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Is your inbound marketing strategy attracting the right leads?
Carefully-planned campaigns are must-haves for a company’s inbound marketing strategy, but they’re likely to fall flat if the right people aren’t seeing them. So before kicking off a new campaign, here are some questions to ask to help you get a sense on whether you’re attracting the right leads for your business. Read More
Read moreEvent for in-house PR professionals on turning staff into brand advocates | 6pm, 28th June
Can you build a culture of brand advocacy across your business using social media? Read More
Read moreWhy email marketing should be in sync with your sales process
Imagine walking into a computer store and having a greeter ask, “Which model would you like to buy?” Read More
Read moreA social selling take on the Sleepless CMO
Tim Hughes is considered the most influential person in social selling, and we were lucky enough to have him at the launch event for Tech Heads – The Sleepless CMO. Read More
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