In the last few years, B2B marketing has come on leaps and bounds as the industry continues to challenge the preconception of it being the poorer cousin of consumer marketing. In fact, we think it’s a rather exciting time to work in B2B and as such, we’re thrilled to have recently joined the Business Marketing Club (BMC) - a growing association with a mission to drive the B2B marketing industry forward.

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Posted by Catriona Macleod - October 17th, 2016

A recent study we conducted in conjunction with our research unit, Loudhouse, revealed that changes in the competitive B2B landscape were causing UK marketing directors to lose sleep, with over 50% stating that differentiation was a major challenge.
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Posted by Catriona Macleod - October 5th, 2016

Marketing Week has been taking an in-depth look at the impact of short-termism on brand building. Read More

Posted by Giles Shorthouse - September 19th, 2016

As a modern marketer, keeping your core marketing activities ticking along is hard work. With so many bosses to answer to, campaigns to execute and channels to maintain a presence on, it’s tough to just keep your head above the water. Read More

Posted by Octopus Group - September 2nd, 2016

An increase in brand exposure? Reaching and engaging key decision-makers? The number of new opportunities generated?

There are many ways to define what makes a successful lead generation campaign, but it essentially comes down to three simple words: Return. On. Investment. If you can’t track your activity from end-to-end, or post to sale, you’re missing a step. Read More

Posted by Tom Jinks - August 25th, 2016