It’s easy to fall into the trap of thinking Facebook’s pay-per-click ad model isn’t suitable for B2B audiences – Facebook has a B2C feel to it, while LinkedIn feels much more like home for the B2B crowd. Read More

Posted by Mark Debenham - January 10th, 2016

Twitter’s 140-character limit not only encourages users to tweet succinctly, but also gives it a witty ‘breaking news’ feel. And that fast pace can be powerful for B2B marketers who are looking to add some social buzz to their PPC campaigns with the Twitter’s Ads model. Read More

Posted by Mark Debenham - January 8th, 2016

69% of B2B tech marketers say they’re under increased pressure to provide their sales department with more marketing-qualified leads, according to the 2015 InTech report. Read More

Posted by Mark Debenham - January 7th, 2016

If you’re looking for more B2B leads, LinkedIn is the place to go. It’s also the most popular social networking site among IT buyers researching new products. Read More

Posted by Mark Debenham - November 13th, 2015

So you are active on LinkedIn, you have your company page set up and regular posts going out, and you are maybe posting in a few groups and writing a few posts for Pulse, LinkedIn’s blogging network. You may be receiving the odd like and comment here and there, and you know your posts are getting clickthroughs. But who is actually reading and clicking through on your posts? Read More

Posted by Tom Jinks - June 19th, 2015