On the day that Trump was announced as the new President-elect, we hosted a breakfast seminar with PRmoment on how to create a winning differentiation strategy…little did we know when we were planning it all those weeks ago that we’d be using Donald Trump’s election win as an example of how to stand out from the crowd!
Read moreThis summer, the PRCA staged a panel discussion, its aim was to extract the commonalities that seem to make brands positively disruptive in PR and Communications today. And who better to hear from than three brands with incendiary status in their own industries. Read More
Read moreThere was plenty of whooping and hollering in the Octopus Group office this week as we received the fantastic news that we’ve been appointed as Cloudera’s UK PR agency. Read More
Read moreA recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.
True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More
Read moreOctopus Group is delighted to announce the appointment of Katie Potts to its management team. Read More
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