Thank you to City AM for publishing its recent piece Meet the hottest 50 UK tech startups which are now “scale-ups”! As its title suggests, the article showcases the UK’s top “scale-ups” - the fastest growing businesses boasting average growth of 47 per cent over the past year.
Read moreSince I started at Octopus Group back in February, I’ve been obsessed with rebranding us as an agency, particularly our overall look and feel and what our website says about us. After all, your shop window can make or break a prospect’s perception of who you are and what you do.
Read moreYou can’t dispute it, the marketing technology sector is booming. This month’s Technology For Marketing and Festival of Marketing events provided ample evidence of that. There’s plenty of tech to think about; from email marketing software, to marketing automation platforms, data providers, webinar technology, social listening tools, ABM platforms, and so on. And that, as you know, is only the half of it!
Read moreIt’s a common predicament many B2B marketers find themselves in; how do you impress your boss with those all-important ROI stats that prove the value of your marketing efforts and their financial impact?
Read moreA recent study we conducted in conjunction with our research unit, Loudhouse, revealed that changes in the competitive B2B landscape were causing UK marketing directors to lose sleep, with over 50% stating that differentiation was a major challenge.
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