A recent study by Marketing Week has shown that social media is the most popular channel for marketers looking to drive brand engagement. This may not come as a surprise, thanks to the recent innovations in the social media sphere and the launch of new products (step forward Snapchat and Instagram). Read More

Posted by Catriona Macleod - August 19th, 2016

A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More

Posted by Octopus Group - August 18th, 2016

“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

Jonah Berger, Contagious

Every day we are confronted with thousands of pieces of information. The news, social media, written, video and pictorial content – all of it is trying to tell us something. And the competition to cut through is increasingly fierce. Read More

Posted by Octopus Group - August 9th, 2016

A few months on from winning a spot in the prestigious Everline Future 50, Co-founder and CMO of Perkbox Chieu Cao explains how happy he was to win and what is next for the employee engagement platform. What does your business do? Perkbox is an incredibly simple cloud-based employee engagement platform. Our mission is to transformRead More

Posted by Octopus Group - August 2nd, 2016

As one of the new starters at Octopus Group, I was very intrigued to experience the renowned Roctostock I’d heard so many stories about, a day so famous that even platinum-selling singer Darius Campbell tweets about. Read More

Posted by Octopus Group - July 26th, 2016