5 steps to U.N.I.T.E sales and marketing
There is a classic stereotype of unaligned sales and marketing teams. Read More
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Sales and Marketing remind me of Noel and Liam
I recently saw some interesting research from Demandbase stating that Sales didn’t follow up on 25% of the leads that Marketing passes them. Read More
Read more4 free sales tools to get your deal over the line in record time
This category of software tools is commonly known as ‘sales enablement’ and there is a bewilderment of options in this category as demonstrated by Scott Brinker in this part of his super graphic. Read More
Read moreHow to pick the best Twitter ad type for your campaign goals
Twitter’s 140-character limit not only encourages users to tweet succinctly, but also gives it a witty ‘breaking news’ feel. And that fast pace can be powerful for B2B marketers who are looking to add some social buzz to their PPC campaigns with the Twitter’s Ads model. Read More
Read more3 quick social PPC tips that will boost your lead generation
69% of B2B tech marketers say they’re under increased pressure to provide their sales department with more marketing-qualified leads, according to the 2015 InTech report. Read More
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