Last week, I attended one of the biggest events in the marketing calendar; the Festival of Marketing down at Tobacco Dock in East London. Day Two of the festival promised an array of presentations from some of the biggest brands across multiple marketing disciplines, plus a controversial headline appearance by the “original influencer” herself (or so she was billed as), Katie Price.
Read moreA recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.
True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More
Read moreOn 4th July, Independence Day to those in USA, I went to an event called “American Hustle: How US Markets View UK Companies” – here are some bite-size key learnings about how our friends across the pond view British businesses. The event was hosted by global law firm Squire Patton Boggs and took place at
Read moreLast Tuesday our Client Strategy Director, Billy Hamilton-Stent, spoke at a PRmoment event about how businesses can turn their staff into a communication asset – check out his deck from the event. Read More
Read moreEarlier this week we exhibited at B2B Marketing’s B2B Summit 2016 – we streamed our ‘Sleepless CMO’ talk live via Twitter’s Periscope app. Read More
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