There’s a feeling of doubt many marketers get at some point. You’ve just finished planning a campaign from start to finish and are about to go live, when you wonder: Is this going to work? Will this encourage the buyers to actually buy or have I missed something? Read More
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Recently, my fellow Octopede Meg French and I joined the board of the London chapter of Girls in Tech. A global non-profit, the organisation exists to support and raise the visibility of women in technology. Read More
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From tangled earphones to people who make loud chewing noises when they eat, we’ve all got our pet peeves. Some are easy to prevent, others are harder to stop.
The IT industry is no exception. In our Tech Heads report, we asked IT directors what frustrates them about tech vendor content marketing. Here are some no-no habits that B2B tech marketers can take note of and a few quick tips to help kick them to the curb. Read More
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Silence annoys marketing and sales teams. When you spend hours and hours each day writing and talking about your company’s product, you start to get frustrated if people don’t visit your blog, open your emails or close on your calls. Read More
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Each week our teams are challenged with organising and managing different events for our clients. It’s no secret that within our industry these can come in all different shapes and sizes – whether it’s for a product launch, a trade show or a networking evening to attract an audience of media, prospects or customers. Read More
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