Anyone working in PR will, at some point in their career, have had to justify what PR actually is to those who sit outside of the profession. After a short stint of pretending to my friends and family that PR is a type of dark art reserved only for the chosen few (not strictly untrue) I’ve settled on this simple explanation: ‘I make brands famous’. Read More

Posted by Octopus Group - October 23rd, 2014

Last week’s IPA Bellwether Report shows PR budgets increased by only 1% in the last quarter compared to a 12% increase for marketing budgets. In fact, budgets for marketing services have proportionately increased 10x more than for PR in the last two years, an even more interesting finding when you consider that marketing budgets are generallyRead More

Posted by Sandy Purewal - October 21st, 2014

Earlier this month the world’s population was officially outnumbered by mobile phones. This slightly bewildering fact is evidence that we’re going through something of a golden age for communications. Never before has it been easier to say ‘hi’ to your fellow man that’s half way across the globe. Read More

Posted by Octopus Group - October 17th, 2014

All PR managers with a few years under their belt know that the greatest strategic comms plan in the world will fail to materialise if the team responsible for delivering it doesn’t have the right experience or skills. Getting the best people is critical, whether you’re a FTSE listed blue chip or a hot start up – and creating the best possible job description is where it all starts. Read More

Posted by Pete Hendrick - October 15th, 2014

The second recommendation from our Tech Heads research 2014, a survey of CIOs around content consumption and buying behaviours, is: create valuable content. We looked at the first recommendation in a previous post. This is the next in the series. Read More

Posted by Billy Hamilton-Stent - October 13th, 2014