Why are some brands stronger than others? Why are some more profitable, innovative and memorable than their competitors? There’s a clue in that ‘why’. Read More

Posted by Octopus Group - March 10th, 2015

Octopus Group, a HubSpot partner, will be hosting a breakfast for marketing managers on brand differentiation on Thursday 5^th March. Read More

Posted by Octopus Group - February 19th, 2015

How effective is good branding? 13 is the answer. Customers are 13 times more likely to buy from a B2B brand they have a strong connection with, according to this study from the Corporate Executive Board Company. Read More

Posted by Billy Hamilton-Stent - February 8th, 2015