As a modern marketer, keeping your core marketing activities ticking along is hard work. With so many bosses to answer to, campaigns to execute and channels to maintain a presence on, it’s tough to just keep your head above the water. Read More

Posted by Octopus Group - September 2nd, 2016

A recent study by Marketing Week has shown that social media is the most popular channel for marketers looking to drive brand engagement. This may not come as a surprise, thanks to the recent innovations in the social media sphere and the launch of new products (step forward Snapchat and Instagram). Read More

Posted by Catriona Macleod - August 19th, 2016

“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

Jonah Berger, Contagious

Every day we are confronted with thousands of pieces of information. The news, social media, written, video and pictorial content – all of it is trying to tell us something. And the competition to cut through is increasingly fierce. Read More

Posted by Octopus Group - August 9th, 2016

Buying cycles in B2B can complex. Sophisticated technologies need to be explained, multiple stakeholders need to be won over and differentiation from your competitors needs to be achieved. So getting the inside track on what your buyers want and how they behave is gold in B2B.
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Posted by Octopus Group - July 8th, 2016

Earlier this week we exhibited at B2B Marketing’s B2B Summit 2016 – we streamed our ‘Sleepless CMO’ talk live via Twitter’s Periscope app. Read More

Posted by Octopus Group - June 24th, 2016