How does a company’s communications affect its sales numbers? Read More

Posted by Octopus Group - March 7th, 2016

Many hats are worn by today’s PR professional.

When the PR one’s not worn, there’s a marketing hat, an events one, a social media hat, another for blogging, plus many more to don depending on the business need. The trend was explored in our Futureproofing The PR Department report, and, while it’s a compliment to public relations, it means that those in the industry need to work harder than ever to get their brand’s message across. Read More

Posted by Octopus Group - June 24th, 2015

I’ve been moved to blog on the #PRstack project. Ingeniously conceived by the most excellent industry doer @wadds and supported by so many other PR progressives out there. Read More

Posted by Jon Lonsdale - June 17th, 2015