There was plenty of whooping and hollering in the Octopus Group office this week as we received the fantastic news that we’ve been appointed as Cloudera’s UK PR agency. Read More

Posted by Laura Slade - August 30th, 2016

An increase in brand exposure? Reaching and engaging key decision-makers? The number of new opportunities generated?

There are many ways to define what makes a successful lead generation campaign, but it essentially comes down to three simple words: Return. On. Investment. If you can’t track your activity from end-to-end, or post to sale, you’re missing a step. Read More

Posted by Tom Jinks - August 25th, 2016

A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More

Posted by Octopus Group - August 18th, 2016

Last Tuesday our Client Strategy Director, Billy Hamilton-Stent, spoke at a PRmoment event about how businesses can turn their staff into a communication asset – check out his deck from the event. Read More

Posted by Octopus Group - July 4th, 2016

Working in an agency can be hard work: it’s pressurised, deadlines and priorities are constantly changing, you feel like you’ve nailed it and a curveball comes out of nowhere…but we love it and that’s why we work in one. Read More

Posted by Kavita Shergill - June 3rd, 2016