A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More

Posted by Octopus Group - August 18th, 2016

International Women’s Day – 5 technologies invented or innovated by women

I know I’m biased when I say women are amazing, but we only get one day a year dedicated to celebrating how truly amazing we are, so I am going to take this opportunity and run with it. Read More

Posted by Phoebe Scott - March 7th, 2016

Yesterday, as lovers around the world celebrated Valentine’s Day, there was a very important birthday slipping by almost unnoticed. Read More

Posted by Phoebe Scott - February 15th, 2016

What happens when you bring together the biggest technology companies in the world, a host of gizmos and gadgets, hundreds of technology journalists, and then put them all in a convention centre in the heart of Las Vegas? The Consumer Electronics Show, that’s what. Read More

Posted by Adam Ward - January 19th, 2016

Did you know 63% of UK boardrooms rely more on content to help inform purchase decisions than they did a year ago?

The Top of the B2B funnel sets the context for the entire buyer’s journey. It’s the most important territory in content marketing. Here are five reasons why it demands more attention! Read More

Posted by Billy Hamilton-Stent - September 25th, 2015