LinkedIn groups are a great way to meet new contacts and potential leads, and posting questions on a subject in a relevant LinkedIn group is a great way to engage with other group members. Read More
Read moreOne of the most important things your sales people can do is to focus on their high value deals. Read More
Read moreIf you’re looking for more B2B leads, LinkedIn is the place to go. It’s also the most popular social networking site among IT buyers researching new products. Read More
Read moreYou’ll never get a second chance to make a first impression.
People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More
Read more“If you build it, they will come.”
That quote is, in fact, a famous misquote from the film Field of Dreams – it’s actually: “If you build it, he will come.”
Regardless of the pedantry, it’s a nice, optimistic strategy. Unfortunately it’s a million miles from the realities of business though. Read More
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