Every week we round-up the latest news in B2B marketing and tech. This week, we explore UK tech’s reaction to the Supreme Court ruling, why social media is falling short of B2B marketers expectations and news of Alibaba’s recent acquisition.

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Posted by Catriona Macleod - January 27th, 2017

There’s no denying it; social media is a powerful weapon in any B2B marketer’s arsenal. It can not only help brands communicate directly with their audiences, but it can also help to nurture relationships with prospects, and even contribute to the sales pipe.

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Posted by Leticia Borges - January 25th, 2017

Octopus Group is delighted to announce the appointment of Angela Richmond as Managing Director of Loudhouse Research, part of the Octopus Group. Loudhouse specialises in delivery insight and content for clients in the B2B and Tech sectors.

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Posted by Octopus Group - January 23rd, 2017

Every marketer sets out with the same dream of trying to change the world (ok, perhaps a tad extreme but we’re ambitious folk); but essentially, it’s the sort of creative, visionary marketing that sets the world alight that we strive for.

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Posted by Catriona Macleod - January 18th, 2017

It’s Friday afternoon (where has the week gone?) so here’s your weekly round-up of the top news highlights from the B2B marketing and tech industries.

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Posted by Catriona Macleod - January 13th, 2017