If you’re looking for more B2B leads, LinkedIn is the place to go. It’s also the most popular social networking site among IT buyers researching new products. Read More

Posted by Mark Debenham - November 13th, 2015

You’ll never get a second chance to make a first impression.

People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More

Posted by Mark Debenham - October 1st, 2015

There’s a feeling of doubt many marketers get at some point. You’ve just finished planning a campaign from start to finish and are about to go live, when you wonder: Is this going to work? Will this encourage the buyers to actually buy or have I missed something? Read More

Posted by Octopus Group - May 29th, 2015

From tangled earphones to people who make loud chewing noises when they eat, we’ve all got our pet peeves. Some are easy to prevent, others are harder to stop.

The IT industry is no exception. In our Tech Heads report, we asked IT directors what frustrates them about tech vendor content marketing. Here are some no-no habits that B2B tech marketers can take note of and a few quick tips to help kick them to the curb. Read More

Posted by Mark Debenham - May 22nd, 2015

Four and a half hours is how long the average IT buyer spends researching new tech products and services. Where do they do it though? Read More

Posted by Octopus Group - May 15th, 2015