Octopus Group, the brand to sales agency, has been recognised by the Public Relations Consultants Association (PRCA) and its Agency of the Future initiative. The programme, designed to signpost changes in the PR industry and share best practice, has chosen five companies who are pushing the PR agency model in new directions. Read More
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These are big times for Marketing and PR, both on the client and agency side, even if some people don’t know it yet. Technology is a relentless force for disruption and ‘business as usual’ these days is an oxymoron. Blink and the way you have always done things is suddenly out of date and you’re left scratching your head as the competition passes you by. Read More
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Tech Heads 2014 is our annual survey of tech buyers in the SME and Enterprise sectors, looking at how content influences buying behaviours. We think it’s a must-read for any tech marketer. Entitled The Human CIO, this year’s research gets closer to our digital decision-makers’ blood supply.
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You may have seen our post on the rise of the ‘human CIO’, from our Tech Heads research. In this post, we’ll be shedding light on how this new breed of IT decision maker is influenced by marketing communications throughout the stages of the procurement cycle.
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Research carried out by Octopus Group has found that the modern CIO is switching to more ambient, ongoing data-gathering techniques to inform their purchasing decisions.
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