Today, PR is a very different business to what it was even a couple of years ago.

It comes down to taking a hard-nosed approach and increasingly that means understanding what we’re trying to achieve with using PR as a business tool rather than leaving it to chance and luck. Read More

Posted by Ardi Kolah - May 30th, 2014

The European domestic leagues may be finished, but there is plenty of football for fans of the beautiful game to look forward to this summer with the sport’s pinnacle, gold ribbon event, the World Cup less than two weeks away. Read More

Posted by Octopus Group - May 30th, 2014

Pete Hendrick, Octopus Group Director who oversees our talent strategy, has recorded a podcast as part of Hubspot’s Agency Apples series, which interviews some of the UK’s leading creative agencies about their views on a variety of burning issues.

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Posted by Octopus Group - May 29th, 2014

The evolution of client services

As anyone working in marketing or comms can attest, the day job has changed – things are more complex, demands more immediate, and pressure to deliver constantly on the increase. Read More

Posted by Octopus Group - May 28th, 2014

Octopus Group, one of the largest technology PR agencies in Europe, today launches a new operational model to help modern brands exploit the blur between PR, Marketing and Technology. The tech specialist unwraps a new client proposition, client engagement model and agency structure.

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Posted by Octopus Group - May 22nd, 2014