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The Long & Short of it: should marketers prioritise leads or brand strategy?

Posted by Octopus Group - May 6, 2016

If the marketing department isn’t delivering against the real business goals, then that falls squarely on the marketing director – check out our presentation deck below to learn how to figure out what your company’s actual goals are.

The Long & Short of it: leads vs brand from Octopus Group


For more advice on B2B lead generation, download our Strategic Customer Acquisition guide

Download our Strategic Customer Acquisition guide

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