Share this page

The Long & Short of it: should marketers prioritise leads or brand strategy?

Posted by Octopus Group - May 6, 2016

If the marketing department isn’t delivering against the real business goals, then that falls squarely on the marketing director – check out our presentation deck below to learn how to figure out what your company’s actual goals are.

The Long & Short of it: leads vs brand from Octopus Group

 

For more advice on B2B lead generation, download our Strategic Customer Acquisition guide

Download our Strategic Customer Acquisition guide

Leave a Reply

You might also be interested in

tree 2

Learn how to thrive, and not just survive

b2b_722x410

13.01.17 – The week in B2B marketing and tech

PRweek_landsc

Octopus Group takes the bronze!