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Chance blog

Do you leave your PR to chance and luck?

Today, PR is a very different business to what it was even a couple of years ago.

It comes down to taking a hard-nosed approach and increasingly that means understanding what we’re trying to achieve with using PR as a business tool rather than leaving it to chance and luck. Read More

Posted by Ardi Kolah - May 30th, 2014

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Football advertising

The World Cup, advertising and originality

The European domestic leagues may be finished, but there is plenty of football for fans of the beautiful game to look forward to this summer with the sport’s pinnacle, gold ribbon event, the World Cup less than two weeks away. Read More

Posted by Octopus Group - May 30th, 2014

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Old-fashioned-customer-service

The evolution of client services

As anyone working in marketing or comms can attest, the day job has changed – things are more complex, demands more immediate, and pressure to deliver constantly on the increase.  Read More

Posted by Octopus Group - May 28th, 2014

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