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Getting intimate with your prospects

St Valentine’s Day – a day associated with love and relationships. And in B2B, it’s all about the chemistry that buyers have with suppliers that makes the difference between “I’d like to see you again” and “I think we should break up…”.

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Posted by Catriona Macleod - February 14th, 2017

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Award-winning lead generation* – follow these 5 golden rules

An increase in brand exposure? Reaching and engaging key decision-makers? The number of new opportunities generated?

There are many ways to define what makes a successful lead generation campaign, but it essentially comes down to three simple words: Return. On. Investment. If you can’t track your activity from end-to-end, or post to sale, you’re missing a step. Read More

Posted by Tom Jinks - August 25th, 2016

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