The Power of Social in B2B
There’s no denying it; social media is a powerful weapon in any B2B marketer’s arsenal. It can not only help brands communicate directly with their audiences, but it can also help to nurture relationships with prospects, and even contribute to the sales pipe.
How to get your LinkedIn page under the nose of the CIO
You’ll never get a second chance to make a first impression.
People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More