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The Power of Social in B2B

There’s no denying it; social media is a powerful weapon in any B2B marketer’s arsenal. It can not only help brands communicate directly with their audiences, but it can also help to nurture relationships with prospects, and even contribute to the sales pipe.

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Posted by Leticia Borges - January 25th, 2017

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Getting the attendtion of the chief information officer

How to get your LinkedIn page under the nose of the CIO

You’ll never get a second chance to make a first impression.

People often make their judgement within the first few seconds of an initial encounter. While it’s possible to gradually overcome a negative perception over the course of several meetings, it’s so much easier if you get it right first time. Read More

Posted by Mark Debenham - October 1st, 2015

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