More Articles


Virtual reality, machine learning, and more: Our 2017 predictions

It’s that time of year when we all look to our crystal balls to predict what will happen in the B2B industry next year. This year, we’ve asked some of our esteemed colleagues to share some insights into what they think will happen in the following areas; Creative, PR, Digital, Research and Content Marketing.

Read More

Posted by Octopus Group - December 16th, 2016

Read more

Differentiation, debates…and Donald Trump!

On the day that Trump was announced as the new President-elect, we hosted a breakfast seminar with PRmoment on how to create a winning differentiation strategy…little did we know when we were planning it all those weeks ago that we’d be using Donald Trump’s election win as an example of how to stand out from the crowd!

Read More

Posted by Catriona Macleod - November 10th, 2016

Read more

Disruptors and unicorns and tech, oh my!

This summer, the PRCA staged a panel discussion, its aim was to extract the commonalities that seem to make brands positively disruptive in PR and Communications today. And who better to hear from than three brands with incendiary status in their own industries. Read More

Posted by Octopus Group - September 9th, 2016

Read more

Webinar: Panic at the disco – Being different in B2B

A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge.

True differentiation in a B2B market is difficult. Differentiation means taking a different route, trying new things, being different. Read More

Posted by Octopus Group - August 18th, 2016

Read more