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the pressures of management in the premier league and that of chief marketing officers with both having to achieve short-term and long-term success

Are marketers getting bad advice from the Premier League?

You know those connection updates in LinkedIn’s news feed –  “Congratulate whatshisface on the new job” – my soft cuddly centre secretly likes them because they bring a welcome touch of personalisation and sentiment to our occasionally harsh B2B universe. Read More

Posted by Pete Hendrick - March 17th, 2016

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