Are marketers getting bad advice from the Premier League?
You know those connection updates in LinkedIn’s news feed – “Congratulate whatshisface on the new job” – my soft cuddly centre secretly likes them because they bring a welcome touch of personalisation and sentiment to our occasionally harsh B2B universe. Read MoreRead more
Website bounce rates: Is yours high? And how to lower it
Your shiny new site is live, your user journeys are all planned, and you’ve dotted all the lower case Js in your page meta descriptions, yet it still seems everyone’s taken one look at your site and thought “Nah, not for me thanks”. Read MoreRead more
Storytelling: The content marketing of the 21st century
Once upon a time, there was a time-honoured sales code. Read MoreRead more