From The Bus To The Bedroom: Where Do IT Buyers Research Tech Products?
Four and a half hours is how long the average IT buyer spends researching new tech products and services. Where do they do it though? Read MoreRead more
Mobilegeddon – is the end really nigh?
21st April was the day the marketing world seemingly spun into online chaos. Google announced that it was ranking sites with mobile-responsive design higher in its algorithm. A lot of consumer-focused businesses let the news breeze by, knowing they’re already playing the game. However, the light was shone on whether B2B companies should consider a mobile website a priority. The answer is simple – yes. Read MoreRead more