Award-winning lead generation* – follow these 5 golden rules
An increase in brand exposure? Reaching and engaging key decision-makers? The number of new opportunities generated?
There are many ways to define what makes a successful lead generation campaign, but it essentially comes down to three simple words: Return. On. Investment. If you can’t track your activity from end-to-end, or post to sale, you’re missing a step. Read MoreRead more
The secrets of storytelling
“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Jonah Berger, Contagious
Every day we are confronted with thousands of pieces of information. The news, social media, written, video and pictorial content – all of it is trying to tell us something. And the competition to cut through is increasingly fierce. Read MoreRead more
Webinar: How do you solve the problems of a sleepless CMO?
Why are businesses taking longer to make purchasing decisions? Sign up to our webinar to find out what marketers can do to resolve this trend. Read MoreRead more