5 content marketing tips for Roy Hodgson
I’m passionate about lots of things – two of these being football and content marketing. So as I watched England crash out of the World Cup, it struck me that there are some similarities between being a great football manager and running an inspiring content marketing campaign.
If any readers out there know Roy, please pass this on to him… Read More
Something every CMO wants to know – What makes up a modern CIO?
We recently organised a marketing panel unveiling the latest findings from this year’s Tech Heads 2014 project, a yearly investigation into CIO purchasing patterns and preferences. Held in London to coincide with 2014 Inbound Marketing Week, the event uncovered a number of interesting developments. Ambient content marketing may be most effective to generating technology leads Read More