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5 content marketing tips for Roy Hodgson

5 content marketing tips for Roy Hodgson 

I’m passionate about lots of things – two of these being football and content marketing. So as I watched England crash out of the World Cup, it struck me that there are some similarities between being a great football manager and running an inspiring content marketing campaign.

If any readers out there know Roy, please pass this on to him… Read More

Posted by Pete Hendrick - June 24th, 2014

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The Human CIO1 H

Something every CMO wants to know – What makes up a modern CIO?

We recently organised a marketing panel unveiling the latest findings from this year’s Tech Heads 2014 project, a yearly investigation into CIO purchasing patterns and preferences.  Held in London to coincide with 2014 Inbound Marketing Week, the event uncovered a number of interesting developments. Ambient content marketing may be most effective to generating technology leads Read More

Posted by Octopus Group - June 11th, 2014

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