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Differentiation, debates…and Donald Trump!

On the day that Trump was announced as the new President-elect, we hosted a breakfast seminar with PRmoment on how to create a winning differentiation strategy…little did we know when we were planning it all those weeks ago that we’d be using Donald Trump’s election win as an example of how to stand out from the crowd!

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Posted by Catriona Macleod - November 10th, 2016

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Festival of Marketing

Forget the mud and wellies…step forward the Festival of Marketing!

Last week, I attended one of the biggest events in the marketing calendar; the Festival of Marketing down at Tobacco Dock in East London. Day Two of the festival promised an array of presentations from some of the biggest brands across multiple marketing disciplines, plus a controversial headline appearance by the “original influencer” herself (or so she was billed as), Katie Price.

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Posted by Catriona Macleod - October 12th, 2016

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Top of B2B funnel

Top of the Funnel, Back of the Net: Why B2B Should Start At The Top

Did you know 63% of UK boardrooms rely more on content to help inform purchase decisions than they did a year ago?

The Top of the B2B funnel sets the context for the entire buyer’s journey.  It’s the most important territory in content marketing. Here are five reasons why it demands more attention! Read More

Posted by Billy Hamilton-Stent - September 25th, 2015

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