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The Apple Watch and its impact on B2B marketing

Do wearable devices have a place in B2B marketing?

With the launch of the new Microsoft Band and Apple Watch, along with Android Wear adding more features, the wearables market has really started to hot up.

The massive investment tech giants are making in these devices means they’ll be an almost definite success with consumers, but could they also have a business use? Read More

Posted by Roberta Main-Millar - April 23rd, 2015

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