Visa Europe Collab’s “Cashless on the Catwalk Campaign” honoured at 2016 FinTech Innovation Awards
A great big congratulations to the Visa Europe Collab team, The 10 Group and Henry Holland’s House of Holland, for winning the FinTech Marketing Campaign of the Year at the 2016 FinTech Innovation Awards.
— Visa Europe News (@VisaEuropeNews) 14 April 2016
The team was presented with the accolade at a ceremony on April 13 at The Brewery, London for the Cashless on the Catwalk campaign. Visa Europe Collab collaborated with Henry Holland’s House of Holland to weave the latest in payments technology into the excitement of the catwalk at his London Fashion Week Spring/Summer 2016 show.
The team created a series of NFC-enabled bug-shaped rings that allowed guests, including Alexa Chung and Daisy Lowe, to purchase pieces from the collection directly from the catwalk. Each ring interacted with a stylishly designed payment receiver tag attached to the clothes and accessories, which were linked via Bluetooth Smart technology to a virtualised terminal using the power of Visa’s payment network.
We had the pleasure of working on the campaign with Visa Europe Collab, The 10 Group and Henry Holland. It’s great to have such an industry first, creative campaign to be acknowledged by the FinTech world. A big well done to all involved!
Full details of the campaign, and to check out the technology in action, please take a look at this blog.